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Our Business & Partnership
We have participations in two global ventures
Executive leadership & interim Management
Corporate ventures - innovation
AI for organisations
Organisational performance and transformative growth don't just happen, they're crafted by the leadership, its people, and a strong culture.
For Organizations in Transition.
We’re a boutique firm delivering embedded leadership where clarity, culture, and execution must align.
"Leadership When It Matters Most."
Founded by Bob Sorensen, SorensenAdvisors specializes in providing (interim) executive leadership to navigate complex transitions. With a hands-on approach, we drive sustainable transformation, growth and innovation from within.
Gobal Clients We Serve
Our Values
Integrity
Upholding the highest ethical standards in every decision.
Delivering actionable solutions that drive real results.
Purpose-and Impact Driven
Pragmatism
Leading with a focus on meaningful, long-term impact.
Transparency
Fostering open communication to build trust.
Based on the Dutch roots, we tell it like it is, in clear direct and straightforward language. The honest view based on research and insight. We listen well, and communicate in an open fashion to invite for genuine dialogue.
How We Can Help
Our (Interim) Executive Services:
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Strategic Leadership: Guiding organizations through pivotal transitions with clarity and purpose.
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Digital Transformation Oversight: Leading digital initiatives that align with organizational goals.
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Customer-Centric Growth: Implementing strategies that enhance customer engagement and drive revenue.
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Program & Project Execution: Ensuring successful delivery of critical projects through experienced leadership.
Sample Work
Our advisory has brought real results to companies all over the world.
Telecommunications
A dynamic industry in need of an effective, long-term B2B strategy.
The telecommunications industry is very dynamic and under constant pressure; having to enhance network capacity, changing the business model due to new (inter)national regulations or simply fending of competition.
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For large network service provider (NSP) we teamed up with a renowned international telco consulting firm, and were tasked to redefine the tactical and long-term B2B strategy as well as providing the implementation roadmap.
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The result was a range of direct cost saving, double digit revenue growth and multiple cash flow efficiencies within the organization and towards external suppliers. During the engagement we established a good relationship with the board and the Business unit teams, gaining deeper insight into the organisation, managing to define further cost savings and improve internal processes.
Advanced Manufacturing
The ambitious goal of developing and launching the first global GMI-Summit.
The initiative to start a global industrial and manufacturing summit originated from the Abu Dhabi Government and was lead by one of their sovereign investment organisations.
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The goal was to launch the first GMI-Summit with high profile strategic industrial and manufacturing partners across the globe. We worked closely together with the local organization and lead the programme management office; liaised with multiple key stakeholders internally and externally -large multinationals - as well as high profile government officials and NGOs.
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The result was a successful launch with the key theme “the 4th industrial revolution” as well as the launch of several high profile pilot projects on additive manufacturing with key global players.
Healthcare
Filling the UAE medical industry with excellent doctors and professionals.
The healthcare industry in the UAE is going trough a massive development and growth. The government has set their aim to create the UAE as the main medical tourism hub for the wider MENA region.
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With little domestic medical educational history the country is heavily dependent on foreign supply of talented medical staff and professionals. Due to the Dutch roots we set up a platform for Dutch Doctors in the UAE in order to exchange information, leverage on each other experience. Also we negotiated several contracts between local hospitals and Dutch based recruiters specialized in selection the best international aspired medical professionals.
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The result was a transparent, and healthy relationship between the different actors in this ecosystem as well as being an interface towards the Dutch Embassy and healthcare delegations from The Netherlands.
Private Equity
Advising a major private equity fund on investments in the manufacturing industry.
A large government sovereign wealth fund/private equity player wanted to investigate the investment opportunity within the additive manufacturing industry. Also defined as industrial application of 3D printing of polymers or metallics.
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The sizeable (multi billion USD) investment was a new element to their current portfolio and the bilateral benefit aimed for was the technological support to other manufacturing capacities in their holding structure. We teamed up with a world-class engineering and certification firm to research the market potential, the valuation and the off spring benefits of the potential acquisition.
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The result was a deep insight into the industry players and the investment benefits and risks, and several options were presented to the client as fundament for their board to make a decision.
Artificial Intelligence
Navigating market expansion in the fast-growing and fast-changing AI industry.
The application of AI is becoming more and more manifest in many industries and organizations. Understanding the what, where and how to, is the biggest challenge. Especially when budgets do not allow for full stack in house development and deployment.
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For three separate boutique AI start-up companies we helped to review their market expansion strategy and how to reach out to potential partner networks and clients.
Individually the companies managed to refocus their efforts on specific target markets and revise their international expansion plans towards a more targeted approach. Simultaneously we managed to find two strategic partnership for the international business development cutting the cost for the internal organization and tapping into an established trusted network.
Ready for Transformational Leadership?
Contact us to discuss how our (interim) executive leadership can guide your organization through its next critical phase.
About Bob Sørensen
Background on the founder of Sorensen Management Group
​Boardroom strategist. Embedded leader. Transformation guide
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Bob Sørensen brings more than 25 years of international leadership experience to organizations in transition. As founder of Sorensen Management Group, he steps into interim executive roles with a rare blend of clarity, calm, and conviction. From restructuring to reinvention, Bob leads with both structure and soul — aligning strategy, people, and purpose from the inside out.
Highlights at a Glance:
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Former Big Four consulting director, with global board and executive experience
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Delivered complex programs across 9 countries, including the Netherlands, UK, France, US, Canada, Iran, Saudi Arabia, and the UAE
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Specializes in organizational performance, strategic execution, leadership alignment, transformation, and commercial excellence.
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Known for building trust quickly and creating clarity in complex environments
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Active contributor to the leadership community as mentor, speaker, and moderator at forums such as Arab Digital, AIM congress, and the HR Summit
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Bob leads with calm, clarity, and conviction — not just to fix what’s broken, but to realign the structure with the soul of the business.
